"Even after a decade of exposure to the fashion industry, while fully immersed in the modeling world, I still hadn't found clothing that checked every box when it came to look, fit, quality, durability and price. It was either too short, long, tight, baggy, faded quickly, trendy, obnoxious, poor quality, overpriced, and so on.

My aim is to provide active men with attainable luxury with a fit like no other. Bridging the gap between designer level quality and reasonable price points. Huge designers and brands tend to end up far-removed from their customers. Whereas I love to regularly poll my customers and audience on what they want most and continue to refine every piece as the brand grows.

I want to give active men(who prioritize their health and well being) with effortless sophistication & style through the simplicity of flattering fits, handsome cohesive designs & amazingly comfortable materials. It shouldn't be uncomfortable or overly complex to be stylish. The aren't enough brands out there catering to men with athletic or muscular builds.

When I set out to design this menswear line, my motivator was to solve a problem of my own, and in turn, provide a solution for other guys in the process. Having an athletic or muscular build meant that those with broad upper bodies and leaner waists struggle to find complementary clothing because the industry at large caters to all body types and lands on a more generalized fit.

To combat this, I knew that every fabric had to be carefully chosen and every measurement had to be strategically set during every fitting to cut and sew process. All this to finally address the struggles that guys face when seeking out the highest quality staple wardrobe items such as tees, sweaters, accessories, bottoms, button ups and more. A consistent fit throughout the sizing of every piece under the brand's roof.

I want men to have cohesive, upscale to casual options in their closets that they can't help but be drawn to every time they get dressed. Why? Because they simply look and feel SO good in them.


-Weston Jon Bouchér


Weston Bouchér is a Christian, international model, Youtuber, Amazon LIVE A-List Creator and Menswear Designer based out of coastal Southern California. Over the course of 11 years, Weston went from being no one in the modeling industry to work with the likes of iconic brands such as Rolls Royce, Mercedes Benz, Polo, Men's Health, Harley Davidson, Mastercard, Philipp Plein, LG, Cadillac, Pottery Barn, Lexus, Martini & Rossi, Southwest Airlines, Ford Motors, GMC, Hyundai, Mattel, Lexus, Overstock.com, ASRV & is represented by 6 different agencies worldwide (LA Models, Wilhelmina Miami, Wilhelmina Chicago, Brand Talent, SLU, & URBN).

Weston loves beach volleyball, WW2 era motorcycles, classical guitar, health & fitness, photography, travel, humanitarian work, being present, and his numero uno role model is Christ.

FOLLOW & CONNECT with Weston @:
@westonboucher (IG, FB, TikTok)
https://www.amazon.com/shop/westonboucher (all my favorite grooming, health and lifestyle products)