
ATTAINABLE LUXURY FOR THE ACTIVE MAN.
"After modeling professionally for over a decade and wearing every brand under the sun, my aim is to provide active men with effortless style through the simplicity of flattering fits, handsome designs & amazingly comfortable materials. It shouldn't be uncomfortable, outrageously expensive, or overly complex to be stylish. Welcome to attainable luxury for the active man."
– Weston Jon Bouchér
SHOP THE LOOK

Shop the look
Alastair Slim Fit Knit Polo
Sale price1 060 kr
Vesper Cuff Men's Bracelet
Sale price455 kr
Havana Comfort Linen Slim Pants
Sale price1 352 kr
![The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR](http://westonjonboucher.com/cdn/shop/files/VALEN_T7A4047-Edit_2f254664-6b5e-47e0-8ef7-1f0664b41345.jpg?v=1734125993&width=1080)
Shop the look
Havana Comfort Linen Slim Pants
Sale price1 352 kr
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price1 374 kr

Shop the look
Hemingway Lightweight Slim Fit Cardigan
Sale price1 103 kr
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom 217 kr
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price1 352 kr

Shop the look
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price995 kr
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price1 352 kr

Shop the look
Lightweight Slim Fit Sweater
Sale price887 kr
Havana Comfort Linen Slim Pants
Sale price1 352 kr

Alastair Slim Fit Knit Polo
Sale price1 060 kr
Vesper Cuff Men's Bracelet
Sale price455 kr
Havana Comfort Linen Slim Pants
Sale price1 352 kr
![The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR](http://westonjonboucher.com/cdn/shop/files/VALEN_T7A4047-Edit_2f254664-6b5e-47e0-8ef7-1f0664b41345.jpg?v=1734125993&width=1080)
Havana Comfort Linen Slim Pants
Sale price1 352 kr
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price1 374 kr

Hemingway Lightweight Slim Fit Cardigan
Sale price1 103 kr
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom 217 kr
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price1 352 kr

Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price995 kr
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price1 352 kr

Lightweight Slim Fit Sweater
Sale price887 kr
Havana Comfort Linen Slim Pants
Sale price1 352 kr
Featured collection
TOPS
Stellan Corduroy Slim Fit Overshirt
Sale price1 136 kr
Alastair Slim Fit Knit Polo
Sale price1 060 kr
SS Burnout Lightweight SLIM fit Henley : PRE-ORDER
Sale price519 kr
Addison Jersey Knit Fitted Polo [Lightweight]
Sale price455 kr
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price1 374 kr
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]
Sale price563 kr
Volta Slim Fit Training Tank
Sale price563 kr
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight]
Sale price1 644 kr
Featured collection
ACCESSORIES + MORE
Aspen Cashmere & Wool Waffle Knit Skullcap Beanie
Sale price628 kr
Owen Comfort Fit Boxer Briefs
Sale price217 kr
Apex Vented Cross Training Hat
Sale price519 kr
Vesper Cuff Men's Bracelet
Sale price455 kr
Reversible Stainless Steel Pendant Leather Necklace
Sale price487 kr
Gentleman's Cuff : Est Restock April 2025
Sale price541 kr
Featured collection
SWEATERS
Dune Ottoman Knit Luxury Hoodie w/Silk & Wool
Sale price1 428 kr
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price1 374 kr
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight]
Sale price1 644 kr
Lightweight Slim Fit Sweater
Sale price887 kr
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price995 kr
Hemingway Lightweight Slim Fit Cardigan
Sale price1 103 kr
SS Lightweight Sweater [SLIM]
Sale price692 kr
SS Mandarin Collar Knit Henley [FITTED]
Sale price692 kr
Featured collection
TEES
Silas Raw Neck Slim Fit Tee
Sale price476 kr
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]
Sale price563 kr
Omen Hybrid Crew Neck Slim Fit Lightweight Tee w/Modal + Silk
Sale price628 kr
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom 217 kr
Stone Wash Relaxed Fit Crew Neck Tee
Sale priceFrom 238 kr
SS Mandarin Collar Knit Henley [FITTED]
Sale price692 kr
Apoc SS Slim Fit Training Tee
Sale price563 kr
SS Burnout Lightweight SLIM fit Henley : PRE-ORDER
Sale price519 kr
Featured collection
BOTTOMS
Havana Comfort Linen Slim Pants
Sale price1 352 kr
Interval Training & Leisure Joggers
Sale price952 kr
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price1 352 kr
Owen Comfort Fit Boxer Briefs
Sale price217 kr