ATTAINABLE LUXURY FOR THE ACTIVE MAN.
"After modeling professionally for over a decade and wearing every brand under the sun, my aim is to provide active men with effortless sophistication & style through the simplicity of tapered, flattering fits, handsome cohesive designs & amazingly comfortable materials. It shouldn't be uncomfortable, outrageously expensive, or overly complex to be stylish. Welcome to attainable luxury for the active man."
– Weston Jon Bouchér
SHOP THE LOOK
Shop the look
Alastair Fitted Knit Polo
Sale price$ 2,056.00
Vesper Cuff Men's Bracelet
Sale price$ 881.00
Havana Comfort Linen Slim Pants
Sale price$ 2,622.00
Shop the look
Havana Comfort Linen Slim Pants
Sale price$ 2,622.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price$ 2,664.00
Regular price$ 2,874.00
Shop the look
Hemingway Lightweight Slim Fit Cardigan
Sale price$ 2,140.00
Regular price$ 2,685.00
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom $ 420.00
Regular price$ 839.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$ 2,622.00
Shop the look
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price$ 1,930.00
Regular price$ 2,245.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$ 2,622.00
Shop the look
Lightweight Slim Fit Sweater
Sale priceFrom $ 1,720.00
Havana Comfort Linen Slim Pants
Sale price$ 2,622.00
Alastair Fitted Knit Polo
Sale price$ 2,056.00
Vesper Cuff Men's Bracelet
Sale price$ 881.00
Havana Comfort Linen Slim Pants
Sale price$ 2,622.00
Havana Comfort Linen Slim Pants
Sale price$ 2,622.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price$ 2,664.00
Regular price$ 2,874.00
Hemingway Lightweight Slim Fit Cardigan
Sale price$ 2,140.00
Regular price$ 2,685.00
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom $ 420.00
Regular price$ 839.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$ 2,622.00
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price$ 1,930.00
Regular price$ 2,245.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$ 2,622.00
Lightweight Slim Fit Sweater
Sale priceFrom $ 1,720.00
Havana Comfort Linen Slim Pants
Sale price$ 2,622.00
Featured collection
TOPS
Untucked Tailored SLIM Fit Button-Up Shirt
Sale price$ 1,846.00
Regular price$ 2,056.00
Hemingway Lightweight Slim Fit Cardigan
Sale price$ 2,140.00
Regular price$ 2,685.00
SS Lightweight Sweater [SLIM]
Sale price$ 1,343.00
Regular price$ 1,552.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price$ 2,664.00
Regular price$ 2,874.00
Alastair Fitted Knit Polo
Sale price$ 2,056.00
Ayden SLIM Lightweight Puffer Jacket
Sale price$ 1,930.00
Regular price$ 2,832.00
Apoc SS Slim Fit Training Tee
Sale price$ 1,091.00
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom $ 420.00
Regular price$ 839.00
Featured collection
ACCESSORIES + MORE
Traveler Men's Large Luxury Toiletry Bag
Sale price$ 944.00
Regular price$ 1,972.00
Aspen Cashmere & Wool Waffle Knit Skullcap Beanie
Sale price$ 1,217.00
Apex Vented Cross Training Hat
Sale price$ 1,007.00
Vesper Cuff Men's Bracelet
Sale price$ 881.00
Reversible Stainless Steel Pendant Leather Necklace
Sale price$ 944.00
Gentleman's Cuff : Est Restock April 2025
Sale price$ 1,049.00
Traveler Men's Large Luxury Toiletry Bag | Zipper Imperfections
Sale price$ 525.00
Regular price$ 1,972.00
Featured collection
SWEATERS
Lightweight Slim Fit Sweater
Sale priceFrom $ 1,720.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price$ 2,664.00
Regular price$ 2,874.00
Hemingway Lightweight Slim Fit Cardigan
Sale price$ 2,140.00
Regular price$ 2,685.00
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price$ 1,930.00
Regular price$ 2,245.00
Lightweight Slim Fit Sweater - Imperfections
Sale price$ 1,007.00
Regular price$ 1,888.00
SS Lightweight Sweater [SLIM]
Sale price$ 1,343.00
Regular price$ 1,552.00
SS Mandarin Collar Knit Henley [FITTED]
Sale price$ 1,343.00
Regular price$ 1,657.00
Dune Ottoman Knit Luxury Hoodie w/Silk & Wool
Sale price$ 2,769.00
Featured collection
TEES
Omen Hybrid Slim Fit Scoop Neck Tee w/Modal + Silk
Sale price$ 1,217.00
Silas Raw Neck Slim Fit Tee
Sale price$ 1,007.00
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]
Sale price$ 1,091.00
Stone Wash Relaxed Fit Crew Neck Tee
Sale priceFrom $ 462.00
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom $ 420.00
Regular price$ 839.00
SS Mandarin Collar Knit Henley [FITTED]
Sale price$ 1,343.00
Regular price$ 1,657.00
Apoc SS Slim Fit Training Tee
Sale price$ 1,091.00
Alastair Fitted Knit Polo
Sale price$ 2,056.00
Featured collection
BOTTOMS
Havana Comfort Linen Slim Pants
Sale price$ 2,622.00
Interval Training & Leisure Joggers
Sale price$ 1,846.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$ 2,622.00
Owen Comfort Fit Boxer Briefs
Sale price$ 420.00