ATTAINABLE LUXURY FOR THE ACTIVE MAN.
"After modeling professionally for over a decade and wearing every brand under the sun, my aim is to provide active men with effortless sophistication & style through the simplicity of tapered, flattering fits, handsome cohesive designs & amazingly comfortable materials. It shouldn't be uncomfortable, outrageously expensive, or overly complex to be stylish. Welcome to attainable luxury for the active man."
– Weston Jon Bouchér
SHOP THE LOOK
Shop the look
Alastair Fitted Knit Polo
Sale price¥722.00
Vesper Cuff Men's Bracelet
Sale price¥310.00
Havana Comfort Linen Slim Pants
Sale price¥921.00
Shop the look
Havana Comfort Linen Slim Pants
Sale price¥921.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price¥935.00
Regular price¥1,009.00
Shop the look
Hemingway Lightweight Slim Fit Cardigan
Sale price¥751.00
Regular price¥943.00
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom ¥148.00
Regular price¥295.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price¥921.00
Shop the look
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price¥678.00
Regular price¥788.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price¥921.00
Shop the look
Lightweight Slim Fit Sweater
Sale priceFrom ¥604.00
Havana Comfort Linen Slim Pants
Sale price¥921.00
Alastair Fitted Knit Polo
Sale price¥722.00
Vesper Cuff Men's Bracelet
Sale price¥310.00
Havana Comfort Linen Slim Pants
Sale price¥921.00
Havana Comfort Linen Slim Pants
Sale price¥921.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price¥935.00
Regular price¥1,009.00
Hemingway Lightweight Slim Fit Cardigan
Sale price¥751.00
Regular price¥943.00
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom ¥148.00
Regular price¥295.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price¥921.00
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price¥678.00
Regular price¥788.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price¥921.00
Lightweight Slim Fit Sweater
Sale priceFrom ¥604.00
Havana Comfort Linen Slim Pants
Sale price¥921.00
Featured collection
TOPS
Untucked Tailored SLIM Fit Button-Up Shirt
Sale price¥648.00
Regular price¥722.00
Hemingway Lightweight Slim Fit Cardigan
Sale price¥751.00
Regular price¥943.00
SS Lightweight Sweater [SLIM]
Sale price¥472.00
Regular price¥545.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price¥935.00
Regular price¥1,009.00
Alastair Fitted Knit Polo
Sale price¥722.00
Ayden SLIM Lightweight Puffer Jacket
Sale price¥678.00
Regular price¥994.00
Apoc SS Slim Fit Training Tee
Sale price¥383.00
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom ¥148.00
Regular price¥295.00
Featured collection
ACCESSORIES + MORE
Aspen Cashmere & Wool Waffle Knit Skullcap Beanie
Sale price¥427.00
Vesper Cuff Men's Bracelet
Sale price¥310.00
Reversible Stainless Steel Pendant Leather Necklace
Sale price¥332.00
Gentleman's Cuff : Est Restock April 2025
Sale price¥369.00
Traveler Men's Large Luxury Toiletry Bag | Minor Zipper Imperfections
Sale price¥207.00
Regular price¥692.00
Featured collection
SWEATERS
Lightweight Slim Fit Sweater
Sale priceFrom ¥604.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price¥935.00
Regular price¥1,009.00
Hemingway Lightweight Slim Fit Cardigan
Sale price¥751.00
Regular price¥943.00
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price¥678.00
Regular price¥788.00
Lightweight Slim Fit Sweater - Imperfections
Sale price¥354.00
Regular price¥663.00
SS Lightweight Sweater [SLIM]
Sale price¥472.00
Regular price¥545.00
SS Mandarin Collar Knit Henley [FITTED]
Sale price¥472.00
Regular price¥582.00
Dune Ottoman Knit Luxury Hoodie w/Silk & Wool
Sale price¥972.00
Featured collection
TEES
Silas Raw Neck Slim Fit Tee
Sale price¥354.00
Omen Hybrid Crew Neck Slim Fit Lightweight Tee w/Modal + Silk
Sale price¥427.00
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom ¥148.00
Regular price¥295.00
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]
Sale price¥383.00
Stone Wash Relaxed Fit Crew Neck Tee
Sale priceFrom ¥162.00
SS Mandarin Collar Knit Henley [FITTED]
Sale price¥472.00
Regular price¥582.00
Apoc SS Slim Fit Training Tee
Sale price¥383.00
SS Burnout Lightweight SLIM fit Henley : PRE-ORDER
Sale price¥354.00
Featured collection
BOTTOMS
Havana Comfort Linen Slim Pants
Sale price¥921.00
Interval Training & Leisure Joggers
Sale price¥648.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price¥921.00
Owen Comfort Fit Boxer Briefs
Sale price¥148.00