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ATTAINABLE LUXURY FOR THE ACTIVE MAN.
"After modeling professionally for over a decade and wearing every brand under the sun, my aim is to provide active men with effortless style through the simplicity of flattering fits, handsome designs & amazingly comfortable materials. It shouldn't be uncomfortable, outrageously expensive, or overly complex to be stylish. Welcome to attainable luxury for the active man."
– Weston Jon Bouchér
SHOP THE LOOK
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Shop the look
Alastair Slim Fit Knit Polo
Sale price$93.800
Vesper Cuff Men's Bracelet
Sale price$40.200
Havana Comfort Linen Slim Pants
Sale price$119.700
![The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR](http://westonjonboucher.com/cdn/shop/files/VALEN_T7A4047-Edit_2f254664-6b5e-47e0-8ef7-1f0664b41345.jpg?v=1734125993&width=1080)
Shop the look
Havana Comfort Linen Slim Pants
Sale price$119.700
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price$121.600
Regular price$131.200
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Shop the look
Hemingway Lightweight Slim Fit Cardigan
Sale price$97.700
Regular price$122.500
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom $19.200
Regular price$38.300
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$119.700
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Shop the look
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price$88.100
Regular price$102.400
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$119.700

Shop the look
Lightweight Slim Fit Sweater
Sale price$78.500
Regular price$80.400
Havana Comfort Linen Slim Pants
Sale price$119.700
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Alastair Slim Fit Knit Polo
Sale price$93.800
Vesper Cuff Men's Bracelet
Sale price$40.200
Havana Comfort Linen Slim Pants
Sale price$119.700
![The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR](http://westonjonboucher.com/cdn/shop/files/VALEN_T7A4047-Edit_2f254664-6b5e-47e0-8ef7-1f0664b41345.jpg?v=1734125993&width=1080)
Havana Comfort Linen Slim Pants
Sale price$119.700
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price$121.600
Regular price$131.200
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Hemingway Lightweight Slim Fit Cardigan
Sale price$97.700
Regular price$122.500
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom $19.200
Regular price$38.300
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$119.700
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Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price$88.100
Regular price$102.400
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$119.700

Lightweight Slim Fit Sweater
Sale price$78.500
Regular price$80.400
Havana Comfort Linen Slim Pants
Sale price$119.700
Featured collection
TOPS
Stellan Corduroy Slim Fit Overshirt
Sale price$100.500
Alastair Slim Fit Knit Polo
Sale price$93.800
SS Burnout Lightweight SLIM fit Henley : PRE-ORDER
Sale price$46.000
Addison Jersey Knit Fitted Polo [Lightweight]
Sale price$40.200
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price$121.600
Regular price$131.200
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]
Sale price$49.800
Volta Slim Fit Training Tank
Sale price$49.800
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight]
Sale price$145.500
Featured collection
ACCESSORIES + MORE
Aspen Cashmere & Wool Waffle Knit Skullcap Beanie
Sale price$55.600
Owen Comfort Fit Boxer Briefs
Sale price$19.200
Traveler Men's Large Luxury Toiletry Bag | Minor Zipper Imperfections
Sale price$43.100
Regular price$90.000
Apex Vented Cross Training Hat
Sale price$46.000
Vesper Cuff Men's Bracelet
Sale price$40.200
Reversible Stainless Steel Pendant Leather Necklace
Sale price$43.100
Gentleman's Cuff : Est Restock April 2025
Sale price$47.900
Featured collection
SWEATERS
Dune Ottoman Knit Luxury Hoodie w/Silk & Wool
Sale price$126.400
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price$121.600
Regular price$131.200
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight]
Sale price$145.500
Lightweight Slim Fit Sweater
Sale price$78.500
Regular price$80.400
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price$88.100
Regular price$102.400
Hemingway Lightweight Slim Fit Cardigan
Sale price$97.700
Regular price$122.500
SS Lightweight Sweater [SLIM]
Sale price$61.300
Regular price$70.900
SS Mandarin Collar Knit Henley [FITTED]
Sale price$61.300
Regular price$75.600
Featured collection
TEES
Silas Raw Neck Slim Fit Tee
Sale price$42.200
Regular price$46.000
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]
Sale price$49.800
Omen Hybrid Crew Neck Slim Fit Lightweight Tee w/Modal + Silk
Sale price$55.600
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom $19.200
Regular price$38.300
Stone Wash Relaxed Fit Crew Neck Tee
Sale priceFrom $21.100
SS Mandarin Collar Knit Henley [FITTED]
Sale price$61.300
Regular price$75.600
Apoc SS Slim Fit Training Tee
Sale price$49.800
SS Burnout Lightweight SLIM fit Henley : PRE-ORDER
Sale price$46.000
Featured collection
BOTTOMS
Havana Comfort Linen Slim Pants
Sale price$119.700
Interval Training & Leisure Joggers
Sale price$84.300
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$119.700
Owen Comfort Fit Boxer Briefs
Sale price$19.200