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ATTAINABLE LUXURY FOR THE ACTIVE MAN.
"After modeling professionally for over a decade and wearing every brand under the sun, my aim is to provide active men with effortless style through the simplicity of flattering fits, handsome designs & amazingly comfortable materials. It shouldn't be uncomfortable, outrageously expensive, or overly complex to be stylish. Welcome to attainable luxury for the active man."
– Weston Jon Bouchér
SHOP THE LOOK
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Shop the look
Alastair Slim Fit Knit Polo
Sale price$120.00
Regular price$141.00
Vesper Cuff Men's Bracelet
Sale price$52.00
Regular price$61.00
Havana Comfort Linen Slim Pants
Sale price$153.00
Regular price$180.00
![The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR](http://westonjonboucher.com/cdn/shop/files/VALEN_T7A4047-Edit_2f254664-6b5e-47e0-8ef7-1f0664b41345.jpg?v=1734125993&width=1080)
Shop the look
Havana Comfort Linen Slim Pants
Sale price$153.00
Regular price$180.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price$168.00
Regular price$197.00
![](http://westonjonboucher.com/cdn/shop/files/MENS-SWEATERS-WJB-234-mobile_9f21bb57-c887-4d8e-95e0-f887fec27199.jpg?v=1670914545&width=1080)
Shop the look
Hemingway Lightweight Slim Fit Cardigan
Sale price$157.00
Regular price$185.00
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom $21.00
Regular price$58.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$153.00
Regular price$180.00
![](http://westonjonboucher.com/cdn/shop/files/shop-the-look-6_1.jpg?v=1670914716&width=975)
Shop the look
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price$131.00
Regular price$154.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$153.00
Regular price$180.00
![The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR](http://westonjonboucher.com/cdn/shop/files/T7A8048-Edit-web_fb67f290-ad46-4c43-9cc2-e46782f699d3.jpg?v=1723058608&width=900)
Shop the look
Lightweight Slim Fit Sweater
Sale price$103.00
Regular price$121.00
Havana Comfort Linen Slim Pants
Sale price$153.00
Regular price$180.00
![](http://westonjonboucher.com/cdn/shop/files/IMG_4728-shop-look.jpg?v=1706561924&width=960)
Alastair Slim Fit Knit Polo
Sale price$120.00
Regular price$141.00
Vesper Cuff Men's Bracelet
Sale price$52.00
Regular price$61.00
Havana Comfort Linen Slim Pants
Sale price$153.00
Regular price$180.00
![The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR](http://westonjonboucher.com/cdn/shop/files/VALEN_T7A4047-Edit_2f254664-6b5e-47e0-8ef7-1f0664b41345.jpg?v=1734125993&width=1080)
Havana Comfort Linen Slim Pants
Sale price$153.00
Regular price$180.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price$168.00
Regular price$197.00
![](http://westonjonboucher.com/cdn/shop/files/MENS-SWEATERS-WJB-234-mobile_9f21bb57-c887-4d8e-95e0-f887fec27199.jpg?v=1670914545&width=1080)
Hemingway Lightweight Slim Fit Cardigan
Sale price$157.00
Regular price$185.00
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom $21.00
Regular price$58.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$153.00
Regular price$180.00
![](http://westonjonboucher.com/cdn/shop/files/shop-the-look-6_1.jpg?v=1670914716&width=975)
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price$131.00
Regular price$154.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$153.00
Regular price$180.00
![The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR](http://westonjonboucher.com/cdn/shop/files/T7A8048-Edit-web_fb67f290-ad46-4c43-9cc2-e46782f699d3.jpg?v=1723058608&width=900)
Lightweight Slim Fit Sweater
Sale price$103.00
Regular price$121.00
Havana Comfort Linen Slim Pants
Sale price$153.00
Regular price$180.00
Featured collection
TOPS
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight] PRE-ORDER
Sale price$186.00
Regular price$219.00
Untucked Tailored SLIM Fit Button-Up Shirt
Sale price$120.00
Regular price$141.00
Hemingway Lightweight Slim Fit Cardigan
Sale price$157.00
Regular price$185.00
Lightweight Slim Fit Sweater
Sale price$103.00
Regular price$121.00
Stellan Corduroy Slim Fit Overshirt - PREORDER
Sale price$129.00
Regular price$151.00
SS Lightweight Sweater [SLIM]
Sale price$91.00
Regular price$107.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price$168.00
Regular price$197.00
Alastair Slim Fit Knit Polo
Sale price$120.00
Regular price$141.00
Featured collection
ACCESSORIES + MORE
Aspen Cashmere & Wool Waffle Knit Skullcap Beanie
Sale price$71.00
Regular price$84.00
Vesper Cuff Men's Bracelet
Sale price$52.00
Regular price$61.00
Reversible Stainless Steel Pendant Leather Necklace
Sale price$55.00
Regular price$65.00
Gentleman's Cuff : Est Restock April 2025
Sale price$62.00
Regular price$72.00
Traveler Men's Large Luxury Toiletry Bag | Minor Zipper Imperfections
Sale price$41.00
Regular price$136.00
Featured collection
SWEATERS
Dune Ottoman Knit Luxury Hoodie w/Silk & Wool
Sale price$162.00
Regular price$190.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price$168.00
Regular price$197.00
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight] PRE-ORDER
Sale price$186.00
Regular price$219.00
Lightweight Slim Fit Sweater
Sale price$103.00
Regular price$121.00
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price$131.00
Regular price$154.00
Hemingway Lightweight Slim Fit Cardigan
Sale price$157.00
Regular price$185.00
SS Lightweight Sweater [SLIM]
Sale price$91.00
Regular price$107.00
SS Mandarin Collar Knit Henley [FITTED]
Sale price$97.00
Regular price$114.00
Featured collection
TEES
Silas Raw Neck Slim Fit Tee
Sale price$59.00
Regular price$70.00
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]
Sale price$64.00
Regular price$75.00
Omen Hybrid Crew Neck Slim Fit Lightweight Tee w/Modal + Silk
Sale price$71.00
Regular price$84.00
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom $21.00
Regular price$58.00
Stone Wash Relaxed Fit Crew Neck Tee
Sale priceFrom $27.00
Regular price$32.00
SS Mandarin Collar Knit Henley [FITTED]
Sale price$97.00
Regular price$114.00
Apoc SS Slim Fit Training Tee
Sale price$64.00
Regular price$75.00
SS Burnout Lightweight SLIM fit Henley : PRE-ORDER
Sale price$59.00
Regular price$70.00
Featured collection
BOTTOMS
Havana Comfort Linen Slim Pants
Sale price$153.00
Regular price$180.00
Interval Training & Leisure Joggers
Sale price$108.00
Regular price$127.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price$153.00
Regular price$180.00
Owen Comfort Fit Boxer Briefs
Sale price$25.00
Regular price$29.00