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ACTIVEWEAR

ATTAINABLE LUXURY FOR THE ACTIVE MAN.

"After modeling professionally for over a decade and wearing every brand under the sun, my aim is to provide active men with effortless style through the simplicity of flattering fits, handsome designs & amazingly comfortable materials. It shouldn't be uncomfortable, outrageously expensive, or overly complex to be stylish. Welcome to attainable luxury for the active man."
– Weston Jon Bouchér

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Alastair Slim Fit Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Slim Fit Knit Polo Sale priceR$ 571,00
(4.9)
The Vesper Cuff - WESTON JON BOUCHÉRThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceR$ 245,00
(4.9)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 728,00
(4.9)
The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR

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Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 728,00
(4.9)
Save R$ 59,00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceR$ 739,00 Regular priceR$ 798,00
(4.8)

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Save R$ 151,00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceR$ 594,00 Regular priceR$ 745,00
(4.9)
Save R$ 11,00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom R$ 117,00 Regular priceR$ 233,00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceR$ 728,00
(5.0)

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Save R$ 87,00Ripley Crew Neck Cotton & Cashmere Sweater SLIMThe Ripley Crew Neck Cotton & Cashmere FITTED Sweater - WESTON JON BOUCHÉR
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceR$ 536,00 Regular priceR$ 623,00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceR$ 728,00
(5.0)
The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR

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Save R$ 11,00Lightweight Slim Fit SweaterLightweight Slim Fit Sweater
Lightweight Slim Fit Sweater Sale priceR$ 478,00 Regular priceR$ 489,00
(5.0)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 728,00
(4.9)
Alastair Slim Fit Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Slim Fit Knit Polo Sale priceR$ 571,00
(4.9)
The Vesper Cuff - WESTON JON BOUCHÉRThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceR$ 245,00
(4.9)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 728,00
(4.9)
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The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 728,00
(4.9)
Save R$ 59,00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceR$ 739,00 Regular priceR$ 798,00
(4.8)
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Save R$ 151,00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceR$ 594,00 Regular priceR$ 745,00
(4.9)
Save R$ 11,00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom R$ 117,00 Regular priceR$ 233,00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceR$ 728,00
(5.0)
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Save R$ 87,00Ripley Crew Neck Cotton & Cashmere Sweater SLIMThe Ripley Crew Neck Cotton & Cashmere FITTED Sweater - WESTON JON BOUCHÉR
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceR$ 536,00 Regular priceR$ 623,00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceR$ 728,00
(5.0)
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The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR
Save R$ 11,00Lightweight Slim Fit SweaterLightweight Slim Fit Sweater
Lightweight Slim Fit Sweater Sale priceR$ 478,00 Regular priceR$ 489,00
(5.0)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 728,00
(4.9)
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TOPS

Stellan Corduroy Slim Fit OvershirtStellan Corduroy Slim Fit Overshirt
Stellan Corduroy Slim Fit Overshirt Sale priceR$ 611,00
(0.0)
Alastair Slim Fit Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Slim Fit Knit Polo Sale priceR$ 571,00
(4.9)
SS Burnout Lightweight SLIM fit Henley : PRE-ORDERSS Burnout Lightweight SLIM fit Henley : PRE-ORDER
SS Burnout Lightweight SLIM fit Henley : PRE-ORDER Sale priceR$ 280,00
(4.7)
Addison Jersey Knit Fitted Polo [Lightweight]The Addison Jersey Knit Fitted Polo [Lightweight] - WESTON JON BOUCHÉR
Addison Jersey Knit Fitted Polo [Lightweight] Sale priceR$ 245,00
(4.8)
Save R$ 59,00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceR$ 739,00 Regular priceR$ 798,00
(4.8)
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]The Isla V Neck Slub SLIM Tee - WESTON JON BOUCHÉR
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA] Sale priceR$ 303,00
(4.9)
Volta Slim Fit Training TankVolta Slim Fit Training Tank
Volta Slim Fit Training Tank Sale priceR$ 303,00
(4.9)
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight]Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight]
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight] Sale priceR$ 885,00
(4.7)
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ACCESSORIES + MORE

Aspen Cashmere & Wool Waffle Knit Skullcap BeanieAspen Cashmere & Wool Waffle Knit Skullcap Beanie
Aspen Cashmere & Wool Waffle Knit Skullcap Beanie Sale priceR$ 338,00
(5.0)
The Owen Comfort Fit Men's Boxer Briefs - Weston Jon BoucherThe Owen Comfort Fit Men's Boxer Briefs - Weston Jon Boucher
Owen Comfort Fit Boxer Briefs Sale priceR$ 117,00
(5.0)
Save R$ 285,00The Traveler - Men's Large Toiletry Bag - WESTON JON BOUCHÉRThe Traveler - Men's Large Toiletry Bag - WESTON JON BOUCHÉR
Traveler Men's Large Luxury Toiletry Bag | Minor Zipper Imperfections Sale priceR$ 262,00 Regular priceR$ 547,00
(4.0)
The Apex Vented Cross Training Hat - WESTON JON BOUCHÉRThe Apex Vented Cross Training Hat - WESTON JON BOUCHÉR
Apex Vented Cross Training Hat Sale priceR$ 280,00
(5.0)
The Vesper Cuff - WESTON JON BOUCHÉRThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceR$ 245,00
(4.9)
Sold outReversible Stainless Steel Pendant Leather Necklace - WESTON JON BOUCHÉRReversible Stainless Steel Pendant Leather Necklace - WESTON JON BOUCHÉR
Reversible Stainless Steel Pendant Leather Necklace Sale priceR$ 262,00
(5.0)
Sold outThe Gentleman's Cuff [Large] - WESTON JON BOUCHÉRThe Gentleman's Cuff [Large] - WESTON JON BOUCHÉR
Gentleman's Cuff : Est Restock April 2025 Sale priceR$ 291,00
(4.9)
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Featured collection

SWEATERS

Dune Ottoman Knit Luxury Hoodie w/Silk & WoolThe Dune Ottoman Knit Hoodie - WESTON JON BOUCHÉR
Dune Ottoman Knit Luxury Hoodie w/Silk & Wool Sale priceR$ 769,00
(5.0)
Save R$ 59,00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceR$ 739,00 Regular priceR$ 798,00
(4.8)
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight]Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight]
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight] Sale priceR$ 885,00
(4.7)
Save R$ 11,00Lightweight Slim Fit SweaterLightweight Slim Fit Sweater
Lightweight Slim Fit Sweater Sale priceR$ 478,00 Regular priceR$ 489,00
(5.0)
Save R$ 87,00Ripley Crew Neck Cotton & Cashmere Sweater SLIMThe Ripley Crew Neck Cotton & Cashmere FITTED Sweater - WESTON JON BOUCHÉR
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceR$ 536,00 Regular priceR$ 623,00
(4.9)
Save R$ 151,00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceR$ 594,00 Regular priceR$ 745,00
(4.9)
Save R$ 58,00SS Lightweight Sweater [SLIM]The SS Lightweight SLIM Sweater - WESTON JON BOUCHÉR
SS Lightweight Sweater [SLIM] Sale priceR$ 373,00 Regular priceR$ 431,00
(4.8)
Save R$ 87,00SS Mandarin Collar Knit Henley [FITTED]SS Mandarin Collar Knit Henley [FITTED]
SS Mandarin Collar Knit Henley [FITTED] Sale priceR$ 373,00 Regular priceR$ 460,00
(4.7)
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CLASSIC LOOK + MODERN FIT

THE PERFECT TEE.

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TEES

Save R$ 23,00Silas Raw Neck Slim Fit TeeThe Silas Raw Neck Slim Fit Tee - WESTON JON BOUCHÉR
Silas Raw Neck Slim Fit Tee Sale priceR$ 257,00 Regular priceR$ 280,00
(4.9)
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]The Isla V Neck Slub SLIM Tee - WESTON JON BOUCHÉR
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA] Sale priceR$ 303,00
(4.9)
Omen Hybrid Crew Neck Slim Fit Lightweight Tee w/Modal + SilkOmen Hybrid Crew Neck Slim Fit Lightweight Tee w/Modal + Silk
Omen Hybrid Crew Neck Slim Fit Lightweight Tee w/Modal + Silk Sale priceR$ 338,00
(5.0)
Save R$ 11,00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom R$ 117,00 Regular priceR$ 233,00
(4.9)
Stone Wash Relaxed Fit Crew Neck TeeThe Stone Wash Crew Neck RELAXED Tee - WESTON JON BOUCHÉR
Stone Wash Relaxed Fit Crew Neck Tee Sale priceFrom R$ 129,00
(4.8)
Save R$ 87,00SS Mandarin Collar Knit Henley [FITTED]SS Mandarin Collar Knit Henley [FITTED]
SS Mandarin Collar Knit Henley [FITTED] Sale priceR$ 373,00 Regular priceR$ 460,00
(4.7)
Apoc SS Slim Fit Training TeeThe Apoc SS Slim Fit Training Tee - Weston Jon Boucher
Apoc SS Slim Fit Training Tee Sale priceR$ 303,00
(4.9)
SS Burnout Lightweight SLIM fit Henley : PRE-ORDERSS Burnout Lightweight SLIM fit Henley : PRE-ORDER
SS Burnout Lightweight SLIM fit Henley : PRE-ORDER Sale priceR$ 280,00
(4.7)
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BOTTOMS

Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 728,00
(4.9)
Interval Training & Leisure JoggersInterval Training & Leisure Joggers
Interval Training & Leisure Joggers Sale priceR$ 513,00
(5.0)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceR$ 728,00
(5.0)
The Owen Comfort Fit Men's Boxer Briefs - Weston Jon BoucherThe Owen Comfort Fit Men's Boxer Briefs - Weston Jon Boucher
Owen Comfort Fit Boxer Briefs Sale priceR$ 117,00
(5.0)
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