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ATTAINABLE LUXURY FOR THE ACTIVE MAN.

ELEVATED STYLES.

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ACTIVEWEAR

ATTAINABLE LUXURY FOR THE ACTIVE MAN.

"After modeling professionally for over a decade and wearing every brand under the sun, my aim is to provide active men with effortless sophistication & style through the simplicity of tapered, flattering fits, handsome cohesive designs & amazingly comfortable materials. It shouldn't be uncomfortable, outrageously expensive, or overly complex to be stylish. Welcome to attainable luxury for the active man."
– Weston Jon Bouchér

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Alastair Fitted Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Fitted Knit Polo Sale priceR$ 600,00
(4.9)
The Vesper Cuff - WESTON JON BOUCHÉRThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceR$ 257,00
(4.9)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 765,00
(4.9)
The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR

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Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 765,00
(4.9)
Save R$ 61,00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceR$ 777,00 Regular priceR$ 838,00
(4.8)

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Save R$ 159,00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceR$ 624,00 Regular priceR$ 783,00
(4.9)
Save R$ 12,00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom R$ 123,00 Regular priceR$ 245,00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceR$ 765,00
(5.0)

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Save R$ 92,00Ripley Crew Neck Cotton & Cashmere Sweater SLIMThe Ripley Crew Neck Cotton & Cashmere FITTED Sweater - WESTON JON BOUCHÉR
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceR$ 563,00 Regular priceR$ 655,00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceR$ 765,00
(5.0)
The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR

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Lightweight Slim Fit SweaterThe Lightweight Slim Fit Sweater - WESTON JON BOUCHÉR
Lightweight Slim Fit Sweater Sale priceFrom R$ 502,00
(5.0)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 765,00
(4.9)
Alastair Fitted Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Fitted Knit Polo Sale priceR$ 600,00
(4.9)
The Vesper Cuff - WESTON JON BOUCHÉRThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceR$ 257,00
(4.9)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 765,00
(4.9)
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The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 765,00
(4.9)
Save R$ 61,00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceR$ 777,00 Regular priceR$ 838,00
(4.8)
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Save R$ 159,00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceR$ 624,00 Regular priceR$ 783,00
(4.9)
Save R$ 12,00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom R$ 123,00 Regular priceR$ 245,00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceR$ 765,00
(5.0)
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Save R$ 92,00Ripley Crew Neck Cotton & Cashmere Sweater SLIMThe Ripley Crew Neck Cotton & Cashmere FITTED Sweater - WESTON JON BOUCHÉR
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceR$ 563,00 Regular priceR$ 655,00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceR$ 765,00
(5.0)
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The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR
Lightweight Slim Fit SweaterThe Lightweight Slim Fit Sweater - WESTON JON BOUCHÉR
Lightweight Slim Fit Sweater Sale priceFrom R$ 502,00
(5.0)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 765,00
(4.9)
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Featured collection

TOPS

Save R$ 62,00Untucked Tailored SLIM Fit Button-Up ShirtUntucked Tailored SLIM Fit Button-Up Shirt
Untucked Tailored SLIM Fit Button-Up Shirt Sale priceR$ 538,00 Regular priceR$ 600,00
(4.9)
Save R$ 159,00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceR$ 624,00 Regular priceR$ 783,00
(4.9)
Save R$ 61,00SS Lightweight Sweater [SLIM]The SS Lightweight SLIM Sweater - WESTON JON BOUCHÉR
SS Lightweight Sweater [SLIM] Sale priceR$ 392,00 Regular priceR$ 453,00
(4.8)
Save R$ 61,00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceR$ 777,00 Regular priceR$ 838,00
(4.8)
Alastair Fitted Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Fitted Knit Polo Sale priceR$ 600,00
(4.9)
Save R$ 263,00The Ayden SLIM Lifestyle Puffer Jacket - WESTON JON BOUCHÉRThe Ayden SLIM Lifestyle Puffer Jacket - WESTON JON BOUCHÉR
Ayden SLIM Lightweight Puffer Jacket Sale priceR$ 563,00 Regular priceR$ 826,00
(4.8)
Apoc SS Slim Fit Training TeeThe Apoc SS Slim Fit Training Tee - Weston Jon Boucher
Apoc SS Slim Fit Training Tee Sale priceR$ 318,00
(4.9)
Save R$ 12,00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom R$ 123,00 Regular priceR$ 245,00
(4.9)
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Featured collection

ACCESSORIES + MORE

Save R$ 299,00Traveler Men's Large Luxury Toiletry BagThe Traveler - Men's Large Toiletry Bag - WESTON JON BOUCHÉR
Traveler Men's Large Luxury Toiletry Bag Sale priceR$ 276,00 Regular priceR$ 575,00
(5.0)
Aspen Cashmere & Wool Waffle Knit Skullcap BeanieAspen Cashmere & Wool Waffle Knit Skullcap Beanie
Aspen Cashmere & Wool Waffle Knit Skullcap Beanie Sale priceR$ 355,00
(5.0)
The Apex Vented Cross Training Hat - WESTON JON BOUCHÉRThe Apex Vented Cross Training Hat - WESTON JON BOUCHÉR
Apex Vented Cross Training Hat Sale priceR$ 294,00
(5.0)
The Vesper Cuff - WESTON JON BOUCHÉRThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceR$ 257,00
(4.9)
Reversible Stainless Steel Pendant Leather Necklace - WESTON JON BOUCHÉRReversible Stainless Steel Pendant Leather Necklace - WESTON JON BOUCHÉR
Reversible Stainless Steel Pendant Leather Necklace Sale priceR$ 276,00
(5.0)
Sold outThe Gentleman's Cuff [Large] - WESTON JON BOUCHÉRThe Gentleman's Cuff [Large] - WESTON JON BOUCHÉR
Gentleman's Cuff : Est Restock April 2025 Sale priceR$ 306,00
(4.9)
Save R$ 422,00The Traveler - Men's Large Toiletry Bag - WESTON JON BOUCHÉRThe Traveler - Men's Large Toiletry Bag - WESTON JON BOUCHÉR
Traveler Men's Large Luxury Toiletry Bag | Zipper Imperfections Sale priceR$ 153,00 Regular priceR$ 575,00
(4.0)
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Featured collection

SWEATERS

Lightweight Slim Fit SweaterThe Lightweight Slim Fit Sweater - WESTON JON BOUCHÉR
Lightweight Slim Fit Sweater Sale priceFrom R$ 502,00
(5.0)
Save R$ 61,00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceR$ 777,00 Regular priceR$ 838,00
(4.8)
Save R$ 159,00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceR$ 624,00 Regular priceR$ 783,00
(4.9)
Save R$ 92,00Ripley Crew Neck Cotton & Cashmere Sweater SLIMThe Ripley Crew Neck Cotton & Cashmere FITTED Sweater - WESTON JON BOUCHÉR
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceR$ 563,00 Regular priceR$ 655,00
(4.9)
Save R$ 257,00The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉRThe Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR
Lightweight Slim Fit Sweater - Imperfections Sale priceR$ 294,00 Regular priceR$ 551,00
(4.8)
Save R$ 61,00SS Lightweight Sweater [SLIM]The SS Lightweight SLIM Sweater - WESTON JON BOUCHÉR
SS Lightweight Sweater [SLIM] Sale priceR$ 392,00 Regular priceR$ 453,00
(4.8)
Save R$ 91,00SS Mandarin Collar Knit Henley [FITTED]SS Mandarin Collar Knit Henley [FITTED]
SS Mandarin Collar Knit Henley [FITTED] Sale priceR$ 392,00 Regular priceR$ 483,00
(4.7)
Dune Ottoman Knit Luxury Hoodie w/Silk & WoolThe Dune Ottoman Knit Hoodie - WESTON JON BOUCHÉR
Dune Ottoman Knit Luxury Hoodie w/Silk & Wool Sale priceR$ 807,00
(5.0)
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CLASSIC LOOK + MODERN FIT

THE PERFECT TEE.

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Featured collection

TEES

Omen Hybrid Slim Fit Scoop Neck Tee w/Modal + SilkOmen Hybrid Slim Fit Scoop Neck Tee w/Modal + Silk
Omen Hybrid Slim Fit Scoop Neck Tee w/Modal + Silk Sale priceR$ 355,00
(5.0)
Silas Raw Neck Slim Fit TeeThe Silas Raw Neck Slim Fit Tee - WESTON JON BOUCHÉR
Silas Raw Neck Slim Fit Tee Sale priceR$ 294,00
(4.9)
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]The Isla V Neck Slub SLIM Tee - WESTON JON BOUCHÉR
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA] Sale priceR$ 318,00
(4.9)
Stone Wash Relaxed Fit Crew Neck TeeThe Stone Wash Crew Neck RELAXED Tee - WESTON JON BOUCHÉR
Stone Wash Relaxed Fit Crew Neck Tee Sale priceFrom R$ 135,00
(4.8)
Save R$ 12,00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom R$ 123,00 Regular priceR$ 245,00
(4.9)
Save R$ 91,00SS Mandarin Collar Knit Henley [FITTED]SS Mandarin Collar Knit Henley [FITTED]
SS Mandarin Collar Knit Henley [FITTED] Sale priceR$ 392,00 Regular priceR$ 483,00
(4.7)
Apoc SS Slim Fit Training TeeThe Apoc SS Slim Fit Training Tee - Weston Jon Boucher
Apoc SS Slim Fit Training Tee Sale priceR$ 318,00
(4.9)
Alastair Fitted Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Fitted Knit Polo Sale priceR$ 600,00
(4.9)
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Featured collection

BOTTOMS

Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceR$ 765,00
(4.9)
Interval Training & Leisure JoggersInterval Training & Leisure Joggers
Interval Training & Leisure Joggers Sale priceR$ 538,00
(5.0)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceR$ 765,00
(5.0)
The Owen Comfort Fit Men's Boxer Briefs - Weston Jon BoucherThe Owen Comfort Fit Men's Boxer Briefs - Weston Jon Boucher
Owen Comfort Fit Boxer Briefs Sale priceR$ 123,00
(5.0)
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