ATTAINABLE LUXURY FOR THE ACTIVE MAN.
"After modeling professionally for over a decade and wearing every brand under the sun, my aim is to provide active men with effortless sophistication & style through the simplicity of tapered, flattering fits, handsome cohesive designs & amazingly comfortable materials. It shouldn't be uncomfortable, outrageously expensive, or overly complex to be stylish. Welcome to attainable luxury for the active man."
– Weston Jon Bouchér
SHOP THE LOOK
Shop the look
Alastair Fitted Knit Polo
Sale price€95,95
Vesper Cuff Men's Bracelet
Sale price€41,95
Havana Comfort Linen Slim Pants
Sale price€121,95
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Havana Comfort Linen Slim Pants
Sale price€121,95
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price€123,95
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Hemingway Lightweight Slim Fit Cardigan
Sale price€99,95
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom €19,95
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price€121,95
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Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price€89,95
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price€121,95
Shop the look
Lightweight Slim Fit Sweater
Sale priceFrom €80,95
Havana Comfort Linen Slim Pants
Sale price€121,95
Alastair Fitted Knit Polo
Sale price€95,95
Vesper Cuff Men's Bracelet
Sale price€41,95
Havana Comfort Linen Slim Pants
Sale price€121,95
Havana Comfort Linen Slim Pants
Sale price€121,95
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price€123,95
Hemingway Lightweight Slim Fit Cardigan
Sale price€99,95
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom €19,95
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price€121,95
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price€89,95
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price€121,95
Lightweight Slim Fit Sweater
Sale priceFrom €80,95
Havana Comfort Linen Slim Pants
Sale price€121,95
Featured collection
TOPS
Untucked Tailored SLIM Fit Button-Up Shirt
Sale price€85,95
Hemingway Lightweight Slim Fit Cardigan
Sale price€99,95
SS Lightweight Sweater [SLIM]
Sale price€62,95
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price€123,95
Alastair Fitted Knit Polo
Sale price€95,95
Ayden SLIM Lightweight Puffer Jacket
Sale price€89,95
Apoc SS Slim Fit Training Tee
Sale price€50,95
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom €19,95
Featured collection
ACCESSORIES + MORE
Traveler Men's Large Luxury Toiletry Bag
Sale price€43,95
Aspen Cashmere & Wool Waffle Knit Skullcap Beanie
Sale price€56,95
Apex Vented Cross Training Hat
Sale price€46,95
Vesper Cuff Men's Bracelet
Sale price€41,95
Reversible Stainless Steel Pendant Leather Necklace
Sale price€43,95
Gentleman's Cuff : Est Restock April 2025
Sale price€48,95
Traveler Men's Large Luxury Toiletry Bag | Zipper Imperfections
Sale price€24,95
Featured collection
SWEATERS
Lightweight Slim Fit Sweater
Sale priceFrom €80,95
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale price€123,95
Hemingway Lightweight Slim Fit Cardigan
Sale price€99,95
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale price€89,95
Lightweight Slim Fit Sweater - Imperfections
Sale price€46,95
SS Lightweight Sweater [SLIM]
Sale price€62,95
SS Mandarin Collar Knit Henley [FITTED]
Sale price€62,95
Dune Ottoman Knit Luxury Hoodie w/Silk & Wool
Sale price€128,95
Featured collection
TEES
Omen Hybrid Slim Fit Scoop Neck Tee w/Modal + Silk
Sale price€56,95
Silas Raw Neck Slim Fit Tee
Sale price€46,95
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]
Sale price€50,95
Stone Wash Relaxed Fit Crew Neck Tee
Sale priceFrom €21,95
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom €19,95
SS Mandarin Collar Knit Henley [FITTED]
Sale price€62,95
Apoc SS Slim Fit Training Tee
Sale price€50,95
Alastair Fitted Knit Polo
Sale price€95,95
Featured collection
BOTTOMS
Havana Comfort Linen Slim Pants
Sale price€121,95
Interval Training & Leisure Joggers
Sale price€85,95
Ultra Soft Tapered Slim Fit Denim Jeans
Sale price€121,95
Owen Comfort Fit Boxer Briefs
Sale price€19,95