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ATTAINABLE LUXURY FOR THE ACTIVE MAN.

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ACTIVEWEAR

ATTAINABLE LUXURY FOR THE ACTIVE MAN.

"After modeling professionally for over a decade and wearing every brand under the sun, my aim is to provide active men with effortless sophistication & style through the simplicity of tapered, flattering fits, handsome cohesive designs & amazingly comfortable materials. It shouldn't be uncomfortable, outrageously expensive, or overly complex to be stylish. Welcome to attainable luxury for the active man."
– Weston Jon Bouchér

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Alastair Fitted Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Fitted Knit Polo Sale priceCHF 91.00
(4.9)
The Vesper Cuff - WESTON JON BOUCHÉRThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceCHF 39.00
(4.9)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 115.00
(4.9)
The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR

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Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 115.00
(4.9)
Save CHF 9.00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceCHF 117.00 Regular priceCHF 126.00
(4.8)

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Save CHF 24.00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceCHF 94.00 Regular priceCHF 118.00
(4.9)
Save CHF 2.00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom CHF 19.00 Regular priceCHF 37.00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceCHF 115.00
(5.0)

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Save CHF 14.00Ripley Crew Neck Cotton & Cashmere Sweater SLIMThe Ripley Crew Neck Cotton & Cashmere FITTED Sweater - WESTON JON BOUCHÉR
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceCHF 85.00 Regular priceCHF 99.00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceCHF 115.00
(5.0)
The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR

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Lightweight Slim Fit SweaterThe Lightweight Slim Fit Sweater - WESTON JON BOUCHÉR
Lightweight Slim Fit Sweater Sale priceFrom CHF 76.00
(5.0)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 115.00
(4.9)
Alastair Fitted Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Fitted Knit Polo Sale priceCHF 91.00
(4.9)
The Vesper Cuff - WESTON JON BOUCHÉRThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceCHF 39.00
(4.9)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 115.00
(4.9)
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The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 115.00
(4.9)
Save CHF 9.00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceCHF 117.00 Regular priceCHF 126.00
(4.8)
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Save CHF 24.00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceCHF 94.00 Regular priceCHF 118.00
(4.9)
Save CHF 2.00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom CHF 19.00 Regular priceCHF 37.00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceCHF 115.00
(5.0)
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Save CHF 14.00Ripley Crew Neck Cotton & Cashmere Sweater SLIMThe Ripley Crew Neck Cotton & Cashmere FITTED Sweater - WESTON JON BOUCHÉR
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceCHF 85.00 Regular priceCHF 99.00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceCHF 115.00
(5.0)
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The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR
Lightweight Slim Fit SweaterThe Lightweight Slim Fit Sweater - WESTON JON BOUCHÉR
Lightweight Slim Fit Sweater Sale priceFrom CHF 76.00
(5.0)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 115.00
(4.9)
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Featured collection

TOPS

Save CHF 10.00Untucked Tailored SLIM Fit Button-Up ShirtUntucked Tailored SLIM Fit Button-Up Shirt
Untucked Tailored SLIM Fit Button-Up Shirt Sale priceCHF 81.00 Regular priceCHF 91.00
(4.9)
Save CHF 24.00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceCHF 94.00 Regular priceCHF 118.00
(4.9)
Save CHF 10.00SS Lightweight Sweater [SLIM]The SS Lightweight SLIM Sweater - WESTON JON BOUCHÉR
SS Lightweight Sweater [SLIM] Sale priceCHF 59.00 Regular priceCHF 69.00
(4.8)
Save CHF 9.00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceCHF 117.00 Regular priceCHF 126.00
(4.8)
Alastair Fitted Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Fitted Knit Polo Sale priceCHF 91.00
(4.9)
Save CHF 40.00The Ayden SLIM Lifestyle Puffer Jacket - WESTON JON BOUCHÉRThe Ayden SLIM Lifestyle Puffer Jacket - WESTON JON BOUCHÉR
Ayden SLIM Lightweight Puffer Jacket Sale priceCHF 85.00 Regular priceCHF 125.00
(4.8)
Apoc SS Slim Fit Training TeeThe Apoc SS Slim Fit Training Tee - Weston Jon Boucher
Apoc SS Slim Fit Training Tee Sale priceCHF 48.00
(4.9)
Save CHF 2.00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom CHF 19.00 Regular priceCHF 37.00
(4.9)
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Featured collection

ACCESSORIES + MORE

Save CHF 45.00Traveler Men's Large Luxury Toiletry BagThe Traveler - Men's Large Toiletry Bag - WESTON JON BOUCHÉR
Traveler Men's Large Luxury Toiletry Bag Sale priceCHF 42.00 Regular priceCHF 87.00
(5.0)
Aspen Cashmere & Wool Waffle Knit Skullcap BeanieAspen Cashmere & Wool Waffle Knit Skullcap Beanie
Aspen Cashmere & Wool Waffle Knit Skullcap Beanie Sale priceCHF 54.00
(5.0)
The Apex Vented Cross Training Hat - WESTON JON BOUCHÉRThe Apex Vented Cross Training Hat - WESTON JON BOUCHÉR
Apex Vented Cross Training Hat Sale priceCHF 45.00
(5.0)
The Vesper Cuff - WESTON JON BOUCHÉRThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceCHF 39.00
(4.9)
Reversible Stainless Steel Pendant Leather Necklace - WESTON JON BOUCHÉRReversible Stainless Steel Pendant Leather Necklace - WESTON JON BOUCHÉR
Reversible Stainless Steel Pendant Leather Necklace Sale priceCHF 42.00
(5.0)
Sold outThe Gentleman's Cuff [Large] - WESTON JON BOUCHÉRThe Gentleman's Cuff [Large] - WESTON JON BOUCHÉR
Gentleman's Cuff : Est Restock April 2025 Sale priceCHF 46.00
(4.9)
Save CHF 64.00The Traveler - Men's Large Toiletry Bag - WESTON JON BOUCHÉRThe Traveler - Men's Large Toiletry Bag - WESTON JON BOUCHÉR
Traveler Men's Large Luxury Toiletry Bag | Zipper Imperfections Sale priceCHF 23.00 Regular priceCHF 87.00
(4.0)
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Featured collection

SWEATERS

Lightweight Slim Fit SweaterThe Lightweight Slim Fit Sweater - WESTON JON BOUCHÉR
Lightweight Slim Fit Sweater Sale priceFrom CHF 76.00
(5.0)
Save CHF 9.00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceCHF 117.00 Regular priceCHF 126.00
(4.8)
Save CHF 24.00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceCHF 94.00 Regular priceCHF 118.00
(4.9)
Save CHF 14.00Ripley Crew Neck Cotton & Cashmere Sweater SLIMThe Ripley Crew Neck Cotton & Cashmere FITTED Sweater - WESTON JON BOUCHÉR
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceCHF 85.00 Regular priceCHF 99.00
(4.9)
Save CHF 38.00The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉRThe Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR
Lightweight Slim Fit Sweater - Imperfections Sale priceCHF 45.00 Regular priceCHF 83.00
(4.8)
Save CHF 10.00SS Lightweight Sweater [SLIM]The SS Lightweight SLIM Sweater - WESTON JON BOUCHÉR
SS Lightweight Sweater [SLIM] Sale priceCHF 59.00 Regular priceCHF 69.00
(4.8)
Save CHF 14.00SS Mandarin Collar Knit Henley [FITTED]SS Mandarin Collar Knit Henley [FITTED]
SS Mandarin Collar Knit Henley [FITTED] Sale priceCHF 59.00 Regular priceCHF 73.00
(4.7)
Dune Ottoman Knit Luxury Hoodie w/Silk & WoolThe Dune Ottoman Knit Hoodie - WESTON JON BOUCHÉR
Dune Ottoman Knit Luxury Hoodie w/Silk & Wool Sale priceCHF 122.00
(5.0)
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CLASSIC LOOK + MODERN FIT

THE PERFECT TEE.

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Featured collection

TEES

Omen Hybrid Slim Fit Scoop Neck Tee w/Modal + SilkOmen Hybrid Slim Fit Scoop Neck Tee w/Modal + Silk
Omen Hybrid Slim Fit Scoop Neck Tee w/Modal + Silk Sale priceCHF 54.00
(5.0)
Silas Raw Neck Slim Fit TeeThe Silas Raw Neck Slim Fit Tee - WESTON JON BOUCHÉR
Silas Raw Neck Slim Fit Tee Sale priceCHF 45.00
(4.9)
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]The Isla V Neck Slub SLIM Tee - WESTON JON BOUCHÉR
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA] Sale priceCHF 48.00
(4.9)
Stone Wash Relaxed Fit Crew Neck TeeThe Stone Wash Crew Neck RELAXED Tee - WESTON JON BOUCHÉR
Stone Wash Relaxed Fit Crew Neck Tee Sale priceFrom CHF 21.00
(4.8)
Save CHF 2.00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom CHF 19.00 Regular priceCHF 37.00
(4.9)
Save CHF 14.00SS Mandarin Collar Knit Henley [FITTED]SS Mandarin Collar Knit Henley [FITTED]
SS Mandarin Collar Knit Henley [FITTED] Sale priceCHF 59.00 Regular priceCHF 73.00
(4.7)
Apoc SS Slim Fit Training TeeThe Apoc SS Slim Fit Training Tee - Weston Jon Boucher
Apoc SS Slim Fit Training Tee Sale priceCHF 48.00
(4.9)
Alastair Fitted Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Fitted Knit Polo Sale priceCHF 91.00
(4.9)
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Featured collection

BOTTOMS

Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 115.00
(4.9)
Interval Training & Leisure JoggersInterval Training & Leisure Joggers
Interval Training & Leisure Joggers Sale priceCHF 81.00
(5.0)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceCHF 115.00
(5.0)
The Owen Comfort Fit Men's Boxer Briefs - Weston Jon BoucherThe Owen Comfort Fit Men's Boxer Briefs - Weston Jon Boucher
Owen Comfort Fit Boxer Briefs Sale priceCHF 19.00
(5.0)
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