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ATTAINABLE LUXURY FOR THE ACTIVE MAN.

"After modeling professionally for over a decade and wearing every brand under the sun, my aim is to provide active men with effortless style through the simplicity of flattering fits, handsome designs & amazingly comfortable materials. It shouldn't be uncomfortable, outrageously expensive, or overly complex to be stylish. Welcome to attainable luxury for the active man."
– Weston Jon Bouchér

40% OFF Alastair Slim Fit Knit PoloAlastair Slim Fit Knit Polo
Alastair Slim Fit Knit Polo Sale priceFrom CHF 63.00 Regular priceCHF 105.00
(4.8)
40% OFF Addison Jersey Knit Slim Fit Polo [Lightweight]Addison Jersey Knit Slim Fit Polo [Lightweight]
Addison Jersey Knit Slim Fit Polo [Lightweight] Sale priceFrom CHF 24.00 Regular priceCHF 40.00
(4.0)
Alastair L/S Slim Fit Knit PoloAlastair L/S Slim Fit Knit Polo
Alastair L/S Slim Fit Knit Polo Sale priceCHF 112.00
(5.0)
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39% OFF SS Mandarin Collar Slim Fit Knit HenleySS Mandarin Collar Slim Fit Knit Henley
SS Mandarin Collar Slim Fit Knit Henley Sale priceFrom CHF 53.00 Regular priceCHF 88.00
(4.7)
Omen Hybrid Active Crew Neck Slim Fit Ultra Lightweight Tee w/Modal + SilkOmen Hybrid Active Crew Neck Slim Fit Ultra Lightweight Tee w/Modal + Silk
Omen Hybrid Active Crew Neck Slim Fit Ultra Lightweight Tee w/Modal + Silk Sale priceCHF 53.00
(4.9)
40% OFF Alastair Slim Fit Knit PoloAlastair Slim Fit Knit Polo
Alastair Slim Fit Knit Polo Sale priceFrom CHF 63.00 Regular priceCHF 105.00
(4.8)
30% OFF Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA] Sale priceCHF 43.00 Regular priceCHF 62.00
(4.8)
30% OFF Silas Raw Neck Slim Fit TeeSilas Raw Neck Slim Fit Tee
Silas Raw Neck Slim Fit Tee Sale priceFrom CHF 37.00 Regular priceCHF 53.00
(4.9)
Mykonos Linen Blend Pointelle Knit Slim Fit Button Up ShirtMykonos Linen Blend Pointelle Knit Slim Fit Button Up Shirt
Mykonos Linen Blend Pointelle Knit Slim Fit Button Up Shirt Sale priceCHF 123.00
(5.0)
Lido Pointelle Knit Slim Fit Button Up ShirtLido Pointelle Knit Slim Fit Button Up Shirt
Lido Pointelle Knit Slim Fit Button Up Shirt Sale priceCHF 86.00
(4.7)
40% OFF Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom CHF 21.00 Regular priceCHF 35.00
(4.8)
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30% OFF Havana Comfort Linen Slim Fit PantsHavana Comfort Linen Slim Fit Pants
Havana Comfort Linen Slim Fit Pants Sale priceFrom CHF 92.00 Regular priceCHF 132.00
(4.9)
30% OFF Panama Comfort Linen ShortsPanama Comfort Linen Shorts
Panama Comfort Linen Shorts Sale priceCHF 49.00 Regular priceCHF 70.00
(5.0)
38% OFF Interval Training & Leisure JoggersInterval Training & Leisure Joggers
Interval Training & Leisure Joggers Sale priceCHF 47.00 Regular priceCHF 77.00
(5.0)
40% OFF Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceFrom CHF 66.00 Regular priceCHF 110.00
(5.0)
Sold out 50% OFF The Owen Comfort Fit Men's Boxer Briefs - Weston Jon BoucherThe Owen Comfort Fit Men's Boxer Briefs - Weston Jon Boucher
Owen Comfort Fit Boxer Briefs Sale priceCHF 9.00 Regular priceCHF 18.00
(5.0)
∞ Email when available ∞
40% OFF Cypher Fitted Training ShortsCypher Fitted Training Shorts
Cypher Fitted Training Shorts Sale priceCHF 36.00 Regular priceCHF 60.00
(5.0)
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Harlow Bird's Eye Knit Slim HenleyHarlow Bird's Eye Knit Slim Henley
Harlow Bird's Eye Knit Slim Henley Sale priceCHF 97.00
(5.0)
40% OFF Dune Ottoman Knit Luxury Hoodie w/Silk & WoolDune Ottoman Knit Luxury Hoodie w/Silk & Wool
Dune Ottoman Knit Luxury Hoodie w/Silk & Wool Sale priceFrom CHF 79.00 Regular priceCHF 132.00
(5.0)
29% OFF Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceCHF 89.00 Regular priceCHF 127.00
(4.8)
30% OFF Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight] *Runs Big/longSentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight] *Runs Big/long
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight] *Runs Big/long Sale priceFrom CHF 92.00 Regular priceCHF 132.00
(5.0)
39% OFF Lightweight Slim Fit SweaterLightweight Slim Fit Sweater
Lightweight Slim Fit Sweater Sale priceFrom CHF 53.00 Regular priceCHF 88.00
(5.0)
40% OFF Ripley Crew Neck Cotton & Cashmere Sweater SLIMRipley Crew Neck Cotton & Cashmere Sweater SLIM
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceFrom CHF 66.00 Regular priceCHF 110.00
(4.9)
29% OFF Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceCHF 65.00 Regular priceCHF 92.00
(4.9)
39% OFF SS Lightweight Slim Fit SweaterSS Lightweight Slim Fit Sweater
SS Lightweight Slim Fit Sweater Sale priceFrom CHF 48.00 Regular priceCHF 79.00
(4.8)
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SHOP THE LOOK

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40% OFF Alastair Slim Fit Knit PoloAlastair Slim Fit Knit Polo
Alastair Slim Fit Knit Polo Sale priceFrom CHF 63.00 Regular priceCHF 105.00
(4.8)
Vesper Cuff Men's BraceletThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceCHF 37.00
(5.0)
30% OFF Havana Comfort Linen Slim Fit PantsHavana Comfort Linen Slim Fit Pants
Havana Comfort Linen Slim Fit Pants Sale priceFrom CHF 92.00 Regular priceCHF 132.00
(4.9)
The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR

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30% OFF Havana Comfort Linen Slim Fit PantsHavana Comfort Linen Slim Fit Pants
Havana Comfort Linen Slim Fit Pants Sale priceFrom CHF 92.00 Regular priceCHF 132.00
(4.9)
29% OFF Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceCHF 89.00 Regular priceCHF 127.00
(4.8)

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29% OFF Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceCHF 65.00 Regular priceCHF 92.00
(4.9)
40% OFF Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom CHF 21.00 Regular priceCHF 35.00
(4.8)
40% OFF Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceFrom CHF 66.00 Regular priceCHF 110.00
(5.0)

Shop the look

40% OFF Ripley Crew Neck Cotton & Cashmere Sweater SLIMRipley Crew Neck Cotton & Cashmere Sweater SLIM
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceFrom CHF 66.00 Regular priceCHF 110.00
(4.9)
40% OFF Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceFrom CHF 66.00 Regular priceCHF 110.00
(5.0)
The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR

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39% OFF Lightweight Slim Fit SweaterLightweight Slim Fit Sweater
Lightweight Slim Fit Sweater Sale priceFrom CHF 53.00 Regular priceCHF 88.00
(5.0)
30% OFF Havana Comfort Linen Slim Fit PantsHavana Comfort Linen Slim Fit Pants
Havana Comfort Linen Slim Fit Pants Sale priceFrom CHF 92.00 Regular priceCHF 132.00
(4.9)
40% OFF Alastair Slim Fit Knit PoloAlastair Slim Fit Knit Polo
Alastair Slim Fit Knit Polo Sale priceFrom CHF 63.00 Regular priceCHF 105.00
(4.8)
Vesper Cuff Men's BraceletThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceCHF 37.00
(5.0)
30% OFF Havana Comfort Linen Slim Fit PantsHavana Comfort Linen Slim Fit Pants
Havana Comfort Linen Slim Fit Pants Sale priceFrom CHF 92.00 Regular priceCHF 132.00
(4.9)
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The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
30% OFF Havana Comfort Linen Slim Fit PantsHavana Comfort Linen Slim Fit Pants
Havana Comfort Linen Slim Fit Pants Sale priceFrom CHF 92.00 Regular priceCHF 132.00
(4.9)
29% OFF Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceCHF 89.00 Regular priceCHF 127.00
(4.8)
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29% OFF Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceCHF 65.00 Regular priceCHF 92.00
(4.9)
40% OFF Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom CHF 21.00 Regular priceCHF 35.00
(4.8)
40% OFF Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceFrom CHF 66.00 Regular priceCHF 110.00
(5.0)
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40% OFF Ripley Crew Neck Cotton & Cashmere Sweater SLIMRipley Crew Neck Cotton & Cashmere Sweater SLIM
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceFrom CHF 66.00 Regular priceCHF 110.00
(4.9)
40% OFF Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceFrom CHF 66.00 Regular priceCHF 110.00
(5.0)
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The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR
39% OFF Lightweight Slim Fit SweaterLightweight Slim Fit Sweater
Lightweight Slim Fit Sweater Sale priceFrom CHF 53.00 Regular priceCHF 88.00
(5.0)
30% OFF Havana Comfort Linen Slim Fit PantsHavana Comfort Linen Slim Fit Pants
Havana Comfort Linen Slim Fit Pants Sale priceFrom CHF 92.00 Regular priceCHF 132.00
(4.9)
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