Our Best Sellers
ATTAINABLE LUXURY FOR THE ACTIVE MAN
Alastair Slim Fit Knit Polo - Palomino
Sale priceCHF 96.00
Regular priceCHF 107.00
Alastair Slim Fit Knit Polo - Pitch Black
Sale priceCHF 96.00
Regular priceCHF 107.00
Panama Comfort Linen Shorts - Sand Pebble
Sale priceCHF 62.00
Regular priceCHF 71.00
Havana Comfort Linen Slim Fit Pants - Sand Pebble
Sale priceCHF 116.00
Regular priceCHF 129.00
Havana Comfort Linen Slim Fit Pants - Black
Sale priceCHF 116.00
Regular priceCHF 129.00
Mykonos Linen Blend Pointelle Knit Slim Fit Button Up Shirt - Sand Dollar
Sale priceCHF 112.00
Regular priceCHF 125.00
Avalon S/S Textured Slim Polo - Taupe
Sale priceCHF 79.00
Regular priceCHF 87.00
Avalon S/S Textured Slim Polo - Obsidian
Sale priceCHF 79.00
Regular priceCHF 87.00
AS SEEN IN

OUR STORY
"After modeling professionally for over a decade and wearing every brand under the sun, my aim is to provide active men with effortless style through the simplicity of flattering fits, handsome designs & amazingly comfortable materials. It shouldn't be uncomfortable, outrageously expensive, or overly complex to be stylish. Welcome to attainable luxury for the active man."
– Weston Jon Bouchér

Our Newest Fits
NEW ARRIVALS & RESTOCKS
Alastair Slim Fit Knit Polo - Navy
Sale priceCHF 96.00
Regular priceCHF 107.00
Avalon S/S Textured Slim Polo - Navy
Sale priceCHF 79.00
Regular priceCHF 87.00
Shore Slim Fit Luxury Sport Swim Trunk - Black
Sale priceCHF 76.00
Regular priceCHF 87.00
SS Lightweight Slim Fit Sweater - Bone
Sale priceCHF 59.00
Regular priceCHF 80.00
Mykonos Linen Blend Pointelle Knit Slim Fit Button Up Shirt - Camel
Sale priceCHF 112.00
Regular priceCHF 125.00
SS Mandarin Collar Slim Fit Knit Henley - Camel
Sale priceCHF 80.00
Regular priceCHF 89.00
Harlow Bird's Eye Knit Slim Henley - Bone
Sale priceCHF 59.00
Regular priceCHF 98.00
Nova Waffle Textured Slim Fit Crew Neck L/S - Washed Black
Sale priceCHF 81.00
Regular priceCHF 111.00
Fits for Every Season
MADE FOR ATHLETIC PHYSIQUES
Alastair Slim Fit Knit Polo - Palomino
Sale priceCHF 96.00
Regular priceCHF 107.00
Alastair Slim Fit Knit Polo - Navy
Sale priceCHF 96.00
Regular priceCHF 107.00
Mykonos Linen Blend Pointelle Knit Slim Fit Button Up Shirt - Camel
Sale priceCHF 112.00
Regular priceCHF 125.00
Panama Comfort Linen Shorts - Sand Pebble
Sale priceCHF 62.00
Regular priceCHF 71.00
Avalon S/S Textured Slim Polo - Navy
Sale priceCHF 79.00
Regular priceCHF 87.00
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OUR LOOKS

Shop the look
Alastair Slim Fit Knit Polo - Palomino
Sale priceCHF 96.00
Regular priceCHF 107.00
Havana Comfort Linen Slim Fit Pants - Sand Pebble
Sale priceCHF 116.00
Regular priceCHF 129.00

Alastair Slim Fit Knit Polo - Palomino
Sale priceCHF 96.00
Regular priceCHF 107.00
Havana Comfort Linen Slim Fit Pants - Sand Pebble
Sale priceCHF 116.00
Regular priceCHF 129.00
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