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ACTIVEWEAR

ATTAINABLE LUXURY FOR THE ACTIVE MAN.

"After modeling professionally for over a decade and wearing every brand under the sun, my aim is to provide active men with effortless style through the simplicity of flattering fits, handsome designs & amazingly comfortable materials. It shouldn't be uncomfortable, outrageously expensive, or overly complex to be stylish. Welcome to attainable luxury for the active man."
– Weston Jon Bouchér

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Alastair Slim Fit Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Slim Fit Knit Polo Sale priceCHF 90.00
(4.9)
The Vesper Cuff - WESTON JON BOUCHÉRThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceCHF 39.00
(4.9)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 114.00
(4.9)
The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR

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Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 114.00
(4.9)
Save CHF 9.00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceCHF 116.00 Regular priceCHF 125.00
(4.8)

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Save CHF 24.00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceCHF 93.00 Regular priceCHF 117.00
(4.9)
Save CHF 2.00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom CHF 19.00 Regular priceCHF 37.00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceCHF 114.00
(5.0)

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Save CHF 14.00Ripley Crew Neck Cotton & Cashmere Sweater SLIMThe Ripley Crew Neck Cotton & Cashmere FITTED Sweater - WESTON JON BOUCHÉR
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceCHF 84.00 Regular priceCHF 98.00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceCHF 114.00
(5.0)
The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR

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Save CHF 2.00Lightweight Slim Fit SweaterLightweight Slim Fit Sweater
Lightweight Slim Fit Sweater Sale priceCHF 75.00 Regular priceCHF 77.00
(5.0)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 114.00
(4.9)
Alastair Slim Fit Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Slim Fit Knit Polo Sale priceCHF 90.00
(4.9)
The Vesper Cuff - WESTON JON BOUCHÉRThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceCHF 39.00
(4.9)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 114.00
(4.9)
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The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 114.00
(4.9)
Save CHF 9.00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceCHF 116.00 Regular priceCHF 125.00
(4.8)
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Save CHF 24.00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceCHF 93.00 Regular priceCHF 117.00
(4.9)
Save CHF 2.00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom CHF 19.00 Regular priceCHF 37.00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceCHF 114.00
(5.0)
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Save CHF 14.00Ripley Crew Neck Cotton & Cashmere Sweater SLIMThe Ripley Crew Neck Cotton & Cashmere FITTED Sweater - WESTON JON BOUCHÉR
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceCHF 84.00 Regular priceCHF 98.00
(4.9)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceCHF 114.00
(5.0)
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The Lightweight Slim Fit Sweater - Imperfections - WESTON JON BOUCHÉR
Save CHF 2.00Lightweight Slim Fit SweaterLightweight Slim Fit Sweater
Lightweight Slim Fit Sweater Sale priceCHF 75.00 Regular priceCHF 77.00
(5.0)
Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 114.00
(4.9)
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TOPS

Stellan Corduroy Slim Fit OvershirtStellan Corduroy Slim Fit Overshirt
Stellan Corduroy Slim Fit Overshirt Sale priceCHF 96.00
(0.0)
Alastair Slim Fit Knit Poloslim-fit-polo-alastair-knit-weston-jon-boucher-1
Alastair Slim Fit Knit Polo Sale priceCHF 90.00
(4.9)
SS Burnout Lightweight SLIM fit Henley : PRE-ORDERSS Burnout Lightweight SLIM fit Henley : PRE-ORDER
SS Burnout Lightweight SLIM fit Henley : PRE-ORDER Sale priceCHF 44.00
(4.7)
Addison Jersey Knit Fitted Polo [Lightweight]The Addison Jersey Knit Fitted Polo [Lightweight] - WESTON JON BOUCHÉR
Addison Jersey Knit Fitted Polo [Lightweight] Sale priceCHF 39.00
(4.8)
Save CHF 9.00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceCHF 116.00 Regular priceCHF 125.00
(4.8)
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]The Isla V Neck Slub SLIM Tee - WESTON JON BOUCHÉR
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA] Sale priceCHF 48.00
(4.9)
Volta Slim Fit Training TankVolta Slim Fit Training Tank
Volta Slim Fit Training Tank Sale priceCHF 48.00
(4.9)
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight]Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight]
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight] Sale priceCHF 139.00
(4.7)
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ACCESSORIES + MORE

Aspen Cashmere & Wool Waffle Knit Skullcap BeanieAspen Cashmere & Wool Waffle Knit Skullcap Beanie
Aspen Cashmere & Wool Waffle Knit Skullcap Beanie Sale priceCHF 53.00
(5.0)
The Owen Comfort Fit Men's Boxer Briefs - Weston Jon BoucherThe Owen Comfort Fit Men's Boxer Briefs - Weston Jon Boucher
Owen Comfort Fit Boxer Briefs Sale priceCHF 19.00
(5.0)
Save CHF 44.00The Traveler - Men's Large Toiletry Bag - WESTON JON BOUCHÉRThe Traveler - Men's Large Toiletry Bag - WESTON JON BOUCHÉR
Traveler Men's Large Luxury Toiletry Bag | Minor Zipper Imperfections Sale priceCHF 42.00 Regular priceCHF 86.00
(4.0)
The Apex Vented Cross Training Hat - WESTON JON BOUCHÉRThe Apex Vented Cross Training Hat - WESTON JON BOUCHÉR
Apex Vented Cross Training Hat Sale priceCHF 44.00
(5.0)
The Vesper Cuff - WESTON JON BOUCHÉRThe Vesper Cuff - WESTON JON BOUCHÉR
Vesper Cuff Men's Bracelet Sale priceCHF 39.00
(4.9)
Sold outReversible Stainless Steel Pendant Leather Necklace - WESTON JON BOUCHÉRReversible Stainless Steel Pendant Leather Necklace - WESTON JON BOUCHÉR
Reversible Stainless Steel Pendant Leather Necklace Sale priceCHF 42.00
(5.0)
Sold outThe Gentleman's Cuff [Large] - WESTON JON BOUCHÉRThe Gentleman's Cuff [Large] - WESTON JON BOUCHÉR
Gentleman's Cuff : Est Restock April 2025 Sale priceCHF 46.00
(4.9)
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Featured collection

SWEATERS

Dune Ottoman Knit Luxury Hoodie w/Silk & WoolThe Dune Ottoman Knit Hoodie - WESTON JON BOUCHÉR
Dune Ottoman Knit Luxury Hoodie w/Silk & Wool Sale priceCHF 121.00
(5.0)
Save CHF 9.00Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] Sale priceCHF 116.00 Regular priceCHF 125.00
(4.8)
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight]Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight]
Sentry Half Zip Cashmere Wool Slim Fit Sweater [Heavyweight] Sale priceCHF 139.00
(4.7)
Save CHF 2.00Lightweight Slim Fit SweaterLightweight Slim Fit Sweater
Lightweight Slim Fit Sweater Sale priceCHF 75.00 Regular priceCHF 77.00
(5.0)
Save CHF 14.00Ripley Crew Neck Cotton & Cashmere Sweater SLIMThe Ripley Crew Neck Cotton & Cashmere FITTED Sweater - WESTON JON BOUCHÉR
Ripley Crew Neck Cotton & Cashmere Sweater SLIM Sale priceCHF 84.00 Regular priceCHF 98.00
(4.9)
Save CHF 24.00Hemingway Lightweight Slim Fit CardiganHemingway Lightweight Slim Fit Cardigan
Hemingway Lightweight Slim Fit Cardigan Sale priceCHF 93.00 Regular priceCHF 117.00
(4.9)
Save CHF 9.00SS Lightweight Sweater [SLIM]The SS Lightweight SLIM Sweater - WESTON JON BOUCHÉR
SS Lightweight Sweater [SLIM] Sale priceCHF 59.00 Regular priceCHF 68.00
(4.8)
Save CHF 13.00SS Mandarin Collar Knit Henley [FITTED]SS Mandarin Collar Knit Henley [FITTED]
SS Mandarin Collar Knit Henley [FITTED] Sale priceCHF 59.00 Regular priceCHF 72.00
(4.7)
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CLASSIC LOOK + MODERN FIT

THE PERFECT TEE.

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Featured collection

TEES

Save CHF 3.00Silas Raw Neck Slim Fit TeeThe Silas Raw Neck Slim Fit Tee - WESTON JON BOUCHÉR
Silas Raw Neck Slim Fit Tee Sale priceCHF 41.00 Regular priceCHF 44.00
(4.9)
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA]The Isla V Neck Slub SLIM Tee - WESTON JON BOUCHÉR
Isla V Neck Slub SLIM Fit Supima Tee [Made in USA] Sale priceCHF 48.00
(4.9)
Omen Hybrid Crew Neck Slim Fit Lightweight Tee w/Modal + SilkOmen Hybrid Crew Neck Slim Fit Lightweight Tee w/Modal + Silk
Omen Hybrid Crew Neck Slim Fit Lightweight Tee w/Modal + Silk Sale priceCHF 53.00
(5.0)
Save CHF 2.00Ultra Soft Fitted Crew Neck TeeUltra Soft Fitted Crew Neck Tee
Ultra Soft Fitted Crew Neck Tee Sale priceFrom CHF 19.00 Regular priceCHF 37.00
(4.9)
Stone Wash Relaxed Fit Crew Neck TeeThe Stone Wash Crew Neck RELAXED Tee - WESTON JON BOUCHÉR
Stone Wash Relaxed Fit Crew Neck Tee Sale priceFrom CHF 21.00
(4.8)
Save CHF 13.00SS Mandarin Collar Knit Henley [FITTED]SS Mandarin Collar Knit Henley [FITTED]
SS Mandarin Collar Knit Henley [FITTED] Sale priceCHF 59.00 Regular priceCHF 72.00
(4.7)
Apoc SS Slim Fit Training TeeThe Apoc SS Slim Fit Training Tee - Weston Jon Boucher
Apoc SS Slim Fit Training Tee Sale priceCHF 48.00
(4.9)
SS Burnout Lightweight SLIM fit Henley : PRE-ORDERSS Burnout Lightweight SLIM fit Henley : PRE-ORDER
SS Burnout Lightweight SLIM fit Henley : PRE-ORDER Sale priceCHF 44.00
(4.7)
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Featured collection

BOTTOMS

Havana Comfort Linen Slim PantsThe Havana Comfort Linen Slim Pants - WESTON JON BOUCHÉR
Havana Comfort Linen Slim Pants Sale priceCHF 114.00
(4.9)
Interval Training & Leisure JoggersInterval Training & Leisure Joggers
Interval Training & Leisure Joggers Sale priceCHF 81.00
(5.0)
Ultra Soft Tapered Slim Fit Denim JeansUltra Soft Tapered Slim Fit Denim Jeans
Ultra Soft Tapered Slim Fit Denim Jeans Sale priceCHF 114.00
(5.0)
The Owen Comfort Fit Men's Boxer Briefs - Weston Jon BoucherThe Owen Comfort Fit Men's Boxer Briefs - Weston Jon Boucher
Owen Comfort Fit Boxer Briefs Sale priceCHF 19.00
(5.0)
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