ATTAINABLE LUXURY FOR THE ACTIVE MAN.
"After modeling professionally for over a decade and wearing every brand under the sun, my aim is to provide active men with effortless style through the simplicity of flattering fits, handsome designs & amazingly comfortable materials. It shouldn't be uncomfortable, outrageously expensive, or overly complex to be stylish. Welcome to attainable luxury for the active man."
– Weston Jon Bouchér
SHOP THE LOOK

Shop the look
Alastair Slim Fit Knit Polo
Sale priceCHF 108.00
Havana Comfort Linen Slim Fit Pants
Sale priceFrom CHF 94.00
Regular priceCHF 135.00
![The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR](http://westonjonboucher.com/cdn/shop/files/VALEN_T7A4047-Edit_2f254664-6b5e-47e0-8ef7-1f0664b41345.jpg?v=1744209340&width=1080)
Shop the look
Havana Comfort Linen Slim Fit Pants
Sale priceFrom CHF 94.00
Regular priceCHF 135.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale priceFrom CHF 91.00
Regular priceCHF 130.00

Shop the look
Hemingway Lightweight Slim Fit Cardigan
Sale priceFrom CHF 66.00
Regular priceCHF 94.00
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom CHF 22.00
Regular priceCHF 36.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale priceCHF 45.00
Regular priceCHF 112.00

Shop the look
Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale priceFrom CHF 68.00
Regular priceCHF 112.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale priceCHF 45.00
Regular priceCHF 112.00

Shop the look
Lightweight Slim Fit Sweater
Sale priceCHF 90.00
Havana Comfort Linen Slim Fit Pants
Sale priceFrom CHF 94.00
Regular priceCHF 135.00

Alastair Slim Fit Knit Polo
Sale priceCHF 108.00
Havana Comfort Linen Slim Fit Pants
Sale priceFrom CHF 94.00
Regular priceCHF 135.00
![The Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight] - WESTON JON BOUCHÉR](http://westonjonboucher.com/cdn/shop/files/VALEN_T7A4047-Edit_2f254664-6b5e-47e0-8ef7-1f0664b41345.jpg?v=1744209340&width=1080)
Havana Comfort Linen Slim Fit Pants
Sale priceFrom CHF 94.00
Regular priceCHF 135.00
Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]
Sale priceFrom CHF 91.00
Regular priceCHF 130.00

Hemingway Lightweight Slim Fit Cardigan
Sale priceFrom CHF 66.00
Regular priceCHF 94.00
Ultra Soft Fitted Crew Neck Tee
Sale priceFrom CHF 22.00
Regular priceCHF 36.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale priceCHF 45.00
Regular priceCHF 112.00

Ripley Crew Neck Cotton & Cashmere Sweater SLIM
Sale priceFrom CHF 68.00
Regular priceCHF 112.00
Ultra Soft Tapered Slim Fit Denim Jeans
Sale priceCHF 45.00
Regular priceCHF 112.00

Lightweight Slim Fit Sweater
Sale priceCHF 90.00
Havana Comfort Linen Slim Fit Pants
Sale priceFrom CHF 94.00
Regular priceCHF 135.00












![Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]](http://westonjonboucher.com/cdn/shop/files/VALEN-APEX-REY-ADDISON-MANDARIN-ECOMM7122-copy_15039371-630f-4ddd-aa51-b9aa5043aeaf.jpg?v=1744062713&width=1080)
![Valen Waffle Knit Cashmere & Wool Fitted Sweater [Lightweight]](http://westonjonboucher.com/cdn/shop/files/THE-VALEN-SWEATER-WHEAT.jpg?v=1744209340&width=1080)










